Aligned by Whitney home + body
BRAND IDENTITY
Primary logo
SCOPE OF WORK
Logo design
Brand design
Illustration
Packaging
Collateral
Secondary logo
Color palette
About the Brand
Aligned is a holistic and homemade home and body care line created for women in their mid-thirties to mid-sixties who are conscious about what they put in and on their bodies. My goal in building this brand with Whitney was to evoke a sense of relaxation, comfort, and femininity for the free-spirited woman. On her must-have checklist were a blue morpho butterfly, blue color palette, and a classic serif font for the primary typeface. The rest was up for my interpretation! After minimal rounds of edits, Whitney was thrilled with the final product and is now ready for her business to blossom!
Submarks
Showcasing the Product
Whitney wanted to take those same feelings of relaxation and femininity and translate them into her product packaging. She intends to sell a majority of her product at local markets direct to the consumer. As someone who has worked in sales full-time for many years, she prides herself on relationship-based marketing, and we predict these products combined with her interpersonal skills will prove her strategies fruitful!
Product Packaging
Body butter
Aromatherapy drops & linen spray
E-Commerce & Brick-and-Mortar Packaging
Package Insert / Business Card Design
